Public Relation & Corporate Communications

Course Objectives:

Participants will be able to

§         Set corporate Affairs in strategic anticipatory and effective context

§         To develop an understanding of stakeholder programmes for regular, focused communication

§         Examine the development of Corporate Affairs tools

§         How to set SPORT objectives

§         Understanding the development of strategy/plans/tactics and coordinating these

§         Evaluation and the use of research

 Who can attend?

Public Relation Manager, Supervisor and others, Other key personnel in the organization whose work involves contact and interaction with internal/external public, Particular managers and supervisors in the areas of personnel, marketing, sales, training and administration.

Course Outline:

The course will be held in 5 days as follows:

Day-1: (Introduction and Welcome: The Power of Communication)

·        Introduction and welcome

·        Course programmed, design and options

·        Opening exercise: Goal setting

·        Corporate Affairs and Public Affairs approaches

·        Corporate identity and image

·        Corporate communications overview and strategy

·        External reputation management Communication as a change agent

·        Communication as goal for all manager

Day-2: (From the Inside Out: Crafting Consistent Messages)

·        Internal communications

·        Family and friends as Stakeholder

·        Measuring emotional capital

·        Communications channels mapping and monitoring

·        Setting internal communications goals

·        New media for rapid interaction

·        Champions, opinion formers and incentivisation

·        The place of the company magazine/newsletter

·        The multinational internal communications programme

·        Commitment from internal decision makers

Day-3: (Risks and Threats: Their Identification and Management)

·        Single issue politics

·        Special interest groups

·        Whistleblowers and the rules of disclosure

·        External opinion formers

·        Cause related PR and core values

·        Campaigns, their design and planning

·        A crisis management toolkit

·        Stakeholder interest inventories

·        Opinion former networks

Day-4: (Corporate Affairs / PR in the Corporate Mix)

·        PR in the communications mix

·        PR in the marketing mix

·        Direct response PR

·        Financial PR

·        PR and strategy

·        Brand PR

·        Persuasion measurement techniques

·        Integrating PR/Communications and marketing plans

·        The art of leveraging

·        Corporate affairs and customer relations

Day-5: (Powerful and Persuasive Action Planning)

·        Measurement of performance: bottom line impact

·        Translating strategy to tactics

·        Horizons for PR and corporate affairs development

·        Tools and techniques summary: a tactical inventory

·        Recruiting allies: a networking approach

·        Justifying the plan and convincing top management

·        Making the most of other disciplines to maximize results

·        Individual and group consultancy

·        Further sources of help and information

Course Fees:

450 KD